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Building the brand from bottom up alongside the Neopop’s communication department, our team developed a content, marketing, and press strategy for the much loved Portuguese festival. Our approach worked in harmony with the event’s existing audio and video teams to produce broadcast and archive footage of live music and DJ performances across two separate stages for four days.
On site our production unit was a core team of ten (including editors, camera ops, sound supervisors), slotting in seamlessly beside existing press/comms teams, stage managers, lighting and VJ artists. Our job also included coordinating with all performers and their management teams, servicing any specific requests regarding filming or communications.
Outside of the live broadcast environment Studio 110 assisted Neopop with press outreach, copy writing, graphics, production management, and consulting. Working alongside Porto’s Studio Bruto, in the build up to the 2020 edition of NeopopTV, we were due to incorporate pre-festival promotional content, behind the scenes footage and backstage artist interviews. Further work was put on hold due to COVID-19.
NeopopTV is due to return in 2021 for the 15th edition of Neopop Festival.
For more information on live broadcast or festival filming work: hi (at) studio110.org
